Building the Future of GI Health with Transparency, Collaboration, and Security

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Our Mission

Make GI care accessible, affordable, and actionable for everyone.

Our Vision

Create a GI Health Copilot—a personalized, proactive, and preventive digital companion that supports you across the full GI journey: self-care, clinical navigation, and eventually, having a GI clinical team in your pocket.

Our Approach

Build in Public: We launch direct-to-consumer first, learning from innovative patients and reducing risks for providers.
Co-Create with the Community: Your feedback steers our priorities.
Prioritize Security & Privacy: From day one, we’re committed to HIPAA/GDPR compliance, robust data governance, and transparent usage policies.

Basic plan

Ideal for small teams and startups.
$96/yr
Billed monthly.
Get started
Access to all basic features
Basic reporting and analytics
Up to 10 individual users
20GB individual data each user
Basic chat and email support

Business plan

Popular
Growing teams up to 20 users.
$192/yr
Billed monthly.
Get started
200+ integrations
Advanced reporting and analytics
Up to 20 individual users
40GB individual data each user
Priority chat and email support

Enterprise plan

Large teams with unlimited users.
$384/yr
Billed monthly.
Get started
Advanced custom fields
Audit log and data history
Unlimited individual users
Unlimited individual data
Personalised+priotity service
Phase 1

Launch the GI Health Copilot with Core Self-Care Tools

Focus: Empowering patients with essential tracking and immediate self-awareness of GI health.

Why It Matters:
Early wins build trust and momentum, letting users quickly identify and address factors influencing their GI well-being.
Key Milestones : 
GI Health Copilot App Launch
  • Freemium model with multi-language support.
  • Data privacy & security: HIPAA/GDPR-compliant from day one.
Comprehensive Trackers
  • Bowel Movement Tracker (Bristol Stool Chart)
  • Diet Tracker (monitor food intake and digestive responses)
  • Hydration Tracker (optimal fluid intake)
  • Food Sensitivity & Allergy Tracker (spot dietary triggers)
  • Symptom Diary (log patterns and changes over time)
  • Sleep Tracker (evaluate sleep’s impact on gut health)
  • Movement & Exercise Tracker (physical activity and GI impact)
  • Mental Health, Stress, & Mood Tracker (evidence-based frameworks)
  • Medication & Supplement Tracker (track adherence and effectiveness)
  • Biometrics & Demographics (log critical health metrics for personalization)
  • Menstrual Tracker (spot GI health fluctuations with cycle changes)
Trend and Trigger Analysis
  • Identify correlations between diet, lifestyle, and symptom changes.
  • Provide insights for early detection and self-managed interventions.
Goals
  • Equip users with user-friendly tools to take ownership of their GI health from day one, building a strong foundation for advanced phases.
Phase 2

Expanded Self-Care & Personalized Insights

Focus: Broaden self-care with personalized plans, community support, and targeted product recommendations.

Why It Matters:
When patients make informed choices, they can often reduce clinic visits and proactively manage their GI health.
Key Milestones : 
Self-Care Plan & Routine Builder
    Community Feature (peer support, family health tracking)
      Shopping Agent (clinician-approved product recommendations)
        Education Agent (evidence-based GI health resources)
          Goal: Deliver data-driven self-care habits that build on Phase 1’s foundational trackers.
            Phase 3

            Clinical Navigation Tools

            Focus: Bridge self-care with clinical workflows, supporting patients through medical visits and procedures.

            Why It Matters:
            Many feel overwhelmed by healthcare processes—structured guidance helps reduce confusion and fosters better outcomes.
            Key Milestones : 
            Clinical Visit Prep Agent (intake forms, appointment checklists)
              Test & Report Tracker (organize/interpret diagnostic results)
                Colonoscopy Preparation Agent (step-by-step procedural guidance)
                  Goal: Enable users to be active participants in their clinical journey, extending the self-care foundation established in earlier phases.
                    Phase 4

                    Clinical Decision Support

                    Focus: AI-driven insights that catch risks early, promoting shared decision-making with healthcare providers.

                    Why It Matters:
                    Early detection and targeted interventions help prevent GI complications, reducing pain and cost for patients.
                    Key Milestones : 
                    AI Pattern Recognition (correlate data from trackers)
                      Real-Time Health Alerts (timely notifications on potential concerns)
                        Clinician Feedback Integration (advisory loops to refine algorithms)
                          Goal: Create a collaborative environment where patients and clinicians leverage user data for more informed care decisions.
                            Phase 5

                            Clinical Discovery

                            Focus: Root-cause analysis for chronic or complex GI issues requiring advanced data insights.

                            Why It Matters:
                            Persistent GI conditions often need deeper analytics—helping patients and clinicians find hidden triggers and treatment paths.
                            Key Milestones : 
                            Advanced Data Models (multi-layer correlations, e.g., microbiome, wearables, diet)
                              Personalized Health Reports (in-depth summaries for complex cases)
                                Research Partnerships (collaborations with health institutions for validation)
                                  Goal: Empower chronic GI patients and clinicians to uncover deeper insights and long-term management strategies.
                                    Phase 6

                                    Clinical Diagnosis

                                    Focus: Provide clinicians with organized patient data to streamline and enhance diagnostic accuracy.

                                    Why It Matters:
                                    GI diagnoses can be time-intensive; better data presentation reduces guesswork and expedites patient care.
                                    Key Milestones : 
                                    Patient Data Integration Tools (clinician-friendly formats, timelines)
                                      Clinician Feedback Loops (continuous refinement of data accuracy)
                                        Pilot with GI Specialists (validating diagnostic utility in real-world settings)
                                          Goal: Facilitate faster, more accurate diagnoses by harnessing the data collected throughout prior phases.
                                            Phase 7

                                            Doctor in Your Pocket

                                            Focus: A fully AI-powered GI Copilot delivering on-demand insights, continuous monitoring, and real-time nudges.

                                            Why It Matters:
                                            Ultimate vision—24/7 GI management blending self-care and clinical expertise in a single digital companion.
                                            Key Milestones : 
                                            AI-Powered Health Assistant (natural language Q&A, triage)
                                              Real-Time Health Insights (continuous biomarker, symptom, and lifestyle monitoring)Health Reports (in-depth summaries for complex cases)
                                                Full Ecosystem Integration (linking self-care, clinical workflows, and advanced diagnostics)
                                                  Goal: Offer a comprehensive GI health companion accessible anytime, anywhere.
                                                    Data Privacy and Security

                                                    HIPAA/GDPR Compliance

                                                    We prioritize your right to control and delete your information at any time.
                                                    We encrypt all personal health information.
                                                    We never sell your data to third parties.
                                                    By meeting these high security standards, we aim to earn and keep your trust as you track and manage your GI health.
                                                    Starting Small

                                                    Our Roadmap for the GI Care Platform

                                                    Our mission is big – as big as boiling the ocean. But we’re set on making it happen, knowing full well the sea of challenges ahead. Some we see coming; others will catch us by surprise. But every step and stumble is for patients worldwide who deserve better.

                                                    We’re tackling this head-on, one step at a time, learning and improving as we go. Our approach is flexible, our vision is not. We’re here to make a difference, and we’re starting with what’s urgent: Launch the GI Health Copilot with Core Self-Care Tools

                                                    Let’s boil the pot before we take on the ocean.
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